Handwritten Type | Procreate | InDesign
SQUEEZE THE DAY
My project reinterprets Lauren Hom’s work as a postage stamp, featuring orange, purple, and white with handwritten type and geometric fruit shapes to create a playful, personal vibe. The distinctive type would remain the same, regardless of the medium, simply shifting for each format. On social media, it could be animated with the words being written or juice squeezing from an orange. In digital ads or emails, the stamp could be the focal point with the use of oranges and purples, and on billboards or signage, the imagery could be blown up with more space for clarity. I even tested this outside of digital in my sewing class, where I stitched the design onto a maxi skirt pocket, which showed me that type and imagery can live in so many forms. No matter the platform, the design can be easily recognized.
COLOR PALETTE
FONTS
Handwritten and CHALKBOARD SE
STYLE GUIDE
RESEARCH
FINAL DELIVERABLES